BBB 22: Jade Picon has already had controversy with Gui Araújo and owns a clothing store

The influencer Jade Picon, 20, is one of those confirmed in the Camarote group of Big Brother Brasil 22 (Globo). Leo Picon’s sister, 25, was already one of the people quoted by fans and the public to enter the most watched house in Brazil after tips that the reality show presenter gave.

His name started to draw attention when Tadeu Schmidt, 47, said that “there are those who have the habit of pressing the flush button with their foot” in the cast. Fans recalled an old video in which she tells trivia and reveals that she presses the flush button with her foot. Also, netizens noticed that she was posting old images.

Jade has more than 13 million followers on her Instagram, and in addition to being a digital influencer, she owns the clothing brand Jade Jade. She is from São Paulo and doesn’t usually get involved in controversies or openly talk about her personal life on the web.

She dated for three years with actor João Guilherme, 19, son of singer Leonardo, and they announced their breakup in August 2021. After the breakup, Gui Araújo hinted during a party in A Fazenda 13 that he would have stayed with Jade while she used to date.

However, after being eliminated, the former A Fazenda claimed to be lying. In addition, with the end, rumors also emerged that the influencer would have stayed with Neymar Jr., 29. Jade never commented on these matters.

The influencer enters the program single. She says she is selective in the relationship aspect. Despite considering herself lively, she says she doesn’t do the “picky” profile.

In July 2021, she platinumed her hair and left her fans shocked with the radical change in her look. However, for the entrance to the house of BBB 22, the digital influencer darkened the color of her hair and became a brunette again.

The young woman, who already has a lot of money, enters the program more out of curiosity. “I like a challenge, I’m a disciplined person and I feel ready for the BBB game”, she says. “I’m looking at the BBB as a trip outside my bubble, different from all the others I’ve done. And I’ve traveled a lot.”​

In addition to Jade, other names such as Arthur Aguiar and Pedro Scooby were confirmed in the cast of the 22nd edition of the reality, which premieres next Monday, the 17th. The edition marks the debut of Tadeu Schmidt in the presentation and repeats the dynamics of bringing famous and anonymous to compete for the prize.