About how he escaped the major label system, about what inspired the series ‘Sex and the City’ clip of new single ‘Needs’ and for many more Tinashe spoke up on Dazed ahead of the September release of her new album. “Tmaking all the creative decisions myself was completely different than what I had to do beforeshe said, referring to her deal with RCA, which was terminated at her request in 2019; two excellent albums followed – Songs For You, in 2019 and 333, in 2021 – and now she’s gearing up for another hit with the new of the album.

Check out this Instagram post.

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In the music video for the new single “Needs”, Tinashe and six friends make out in an empty supermarket. “We wanted it to have this playful, daring energy,” says the singer, as if the group had “crammed into this supermarket and had a kind of after-hours party.” The clip marks a shift in how Tinashe wants to be seen as she enters the era of the BB/ANG3L album. “I want it to feel like this album is whispering in your ear,” he confesses.

To the question whether the verse “Had a bonanza/Peaches, bananas” was the reason why he decided to shoot inside a supermarket, he replied: “There’s also a line about my body being a buffet. This immediately made me think of being inside a deli buffet as a presentation and reminded me of “Sex and the City” when Samantha covered her body in sushi. This was a report I wanted».

“I was thinking about places where we could shoot and I wanted it to be some sort of everyday space – I didn’t want it to be a studio or anything like that. I wanted it to be like real life, because a lot of this (new) period is actually about getting to know me and it feels like there’s an intimacy here. So I wanted it to feel like a familiar place, which everyone knows and which we constantly visit in our everyday life“, he added.

Check out this Instagram post.

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About the termination of the contract with RCA, she said that becoming independent empowered her “both as a person and as an artist, to stick to my decisions and trust my instincts”.

He’s starting a tour this fall with rapper Shygirl – «we are fans of each other’s music” she says – and to the question whether the new album will be released before the tour he answered: “Yes! Coming very soon… sometime in September…».