On the way to the Archaeological Museum of Thessaloniki, visitors pass between Dionysus and Ariadne which are represented in the copies of “Bewitched” which are in its outer space, while next to the entrance they see a large jar from the 4th century BC. whose height exceeds two meters. Respectively in the atrium of the museum they see a 3rd AD sarcophagus. century where it is illustrated the vintage and in many of the exhibits inside the museum they encounter objects related to the cultivation of the vine, the production of wine and wine drinking.

On this occasion the Archaeological Museum of Thessaloniki becomes the first museum – station in the Cultural Route of the Council of Europe Iter Vitiswhich aims to highlight, promote and exploit winegrowers and wine-producing sites through the mapping and preservation of historic vineyards and winemaking methods.

“The culture of the vine and wine, an extremely important part of our common European culturewhose beginnings go back to the ancient Mediterranean world, with the contribution of the ancient Greeks already from prehistory, to be fundamental”said the Minister of Culture Lina Mendoni during the press conference given earlier at the Archaeological Museum of Thessaloniki. “The Museum’s collections include numerous and extremely important finds from the region of Macedonia twhich reflect the special historical and cultural importance of the production and consumption of wine during antiquity”added the minister.

Also present in Thessaloniki was the president of the route, Emanuela Panke, who explained that the original idea when they started planning this cultural route, was to promote wine tourism with its own characteristics. “In the past, wine tourism was part of agritourism, rural tourismbut in recent years this has evolved. Now it is considered cool, trendy and popular to visit places through wine tourism networks, something that becomes an experiential global experience”write down. “We want to promote history, archaeology, the regions where wine is cultivated and produced, we want the visitor to experience all this with a “wow”, we want to promote all this at the European level”, added Ms. Panke.


To the question why an archaeological museum should become a stop on a cultural route of the Council of Europe for wine, the General Director of the Archaeological Museum of Thessaloniki Anastasia Gadolou. “Wine is not a business but a culture. So with the inclusion of the Archaeological Museum of Thessaloniki a few months ago – and the Archaeological Museum of Heraklion today, what we will try to do is to spread the importance of wine culture for ancient societies and the importance of the ancient Greek symposium, which was a celebration , a wine-drinking gathering, which however had a significant social impact as it brought people together to exchange ideas”, he emphasized.

The first action of the Archaeological Museum of Thessaloniki in the context of the route is digital and takes place through the free application “The museum is everywhere”which guides visitors to 13 relevant museum exhibits.

At the event where a corresponding agreement was signed between the Cultural Route and the Archaeological Museum of Heraklion, representatives from Macedonia and the rest of Greece, who support the institution of the Council of Europe’s Iter Vitis cultural tours, were also present.