Her post prompted a record number of new voters to register on the US electoral rolls on Tuesday Taylor Swift on Instagram, according to Vote.org.

The singer of hits such as “Only the Young” got in on the action for National Voter Registration Day on Tuesday, urging her fans to make sure they’re eligible to vote in the 2024 US presidential election, prompting 35,252 new voters to register.

“I’ve heard you raise your voices and I know how loud they are,” Taylor Swift wrote in her post, which also shared a link to the non-profit voter registration platform. “Make sure you’re ready to use them in our elections this year!”

Later that day, Mr Vote.org communications director Nick Morrow referred to the effect the well-known songwriter and singer’s post had.

“Notable fact: After @taylorswift13’s Instagram post today, asking her followers to register to vote on @votedotorg, our site averaged 13,000 users every 30 minutes. 13!” Morrow wrote on social media. “Let’s just say her reputation for being a genius is justified!”

Swift considers 13 her lucky number. A total of 157,041 users visited Vote.org on Tuesday, according to a press release cited by Billboard.

“During the day on Tuesday, we saw a 1,226% jump in participation in the hour after Taylor Swift’s post,” Vote.org CEO Andria Haley also said in a statement.

While Taylor Swift didn’t tell fans in her post who to vote for in the election, she has in the past endorsed Joe Biden and expressed her distaste for former President Donald Trump, who so far appears to be the leading Republican candidate to challenge him. with the US president once again in next year’s presidential election.