Designed as an extra step to add moisture, shine, strength and improve hair elasticity, skincare masks can earn a cult status.
Just think of our favorite hair masks Olaplex No.8, Philip Kingsley Elasticizer and Briogeo Don’t Despair, Repair! Deep Conditioning Mask.
However, if you apply the mask directly to wet hair after showering, you may not get the best possible result. This is because the effectiveness of the hair mask is directly related to how well it can penetrate the hair shaft.
Thus, hair that is already completely saturated with water will be able to absorb less product.
The solution; A humble towel.
How does a towel help?
As mentioned, it all depends on how much the mask can permeate the hair. If the hair is very wet, the product will penetrate to a lesser extent. This way, you will not see the results you desire and expect. That’s why a quick towel dryer can make a difference. The other thing that makes the difference is the way you spread the mask on all the hair. For best results, spread it in the middle and at the edges, sliding it everywhere.
Also, the use of a mask before drying with the hair dryer, improves the result of the final look. The reason is simple. The increase of moisture in the hair or the strengthening of the hair, due to the mask, immediately offers a better drying and makes the hair softer.
So, for healthier hair, with more volume and movement, dry them gently with a towel before applying the mask!
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