Fashion designer Stella McCartney joined forces with the Chopra Foundation to create an educational platform promoting therapeutic riding.

Inspired by the brand’s winter 2023 “Horse Power” campaign, the new initiative – a collaboration between Stella McCartney and wellness guru Deepak Chopra – aims to highlight the healing power of horses through therapeutic riding.

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Through the sourcing platform, the British fashion designer and Indian-American self-help author aim to spread the narratives of hippotherapy communities around the world and offer insights from professional healers.

All money raised from the campaign will go to the Chopra Foundation and hippotherapy centers.

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We all need a helping hand sometimes and I want to make people aware of the benefits of equine therapy and connect them with it. I knew that Deepak Chopra and his incredible foundation were the perfect partners to bring this message to the world“, said the fashion designer.