It is known that the Kardashian family became famous after Kim’s sex tape with Ray J. Nevertheless, people are still surprised when Kendall Jenner and her sisters use their beauty and sexuality as marketing techniques.

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Currently, it’s Kendall Jenner who’s feeling the heat after revealing a photo from luxury fashion brand Jacquemus’ new holiday campaign in which she flaunts her toned figure even more.

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In the photo, the model shows off her petite bum with a string of Christmas lights wrapped around her hips.

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Before she could fully commit to the holiday season, Kendall Jenner celebrated her 28th birthday with a group of friends and family last week. The celebrations seemed relatively subdued compared to previous years.

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