BBB 22: Jade team counters Leo Picon and says ‘it’s okay to laugh at yourself’

The team that manages Jade Picon’s social networks while she is at BBB 22 (Globo) decided to take a stand on the criticism that her brother, Leo Picon, made recently and endorsed by her followers. The digital influencer and entrepreneur said he did not agree with the way his sister was being shown and threatened to take control of the accounts on several platforms.

Without mentioning Leo, Jade’s team made a long clarification about the fact that they are treating the participant as a “villain” of the current edition of the reality show, as she is perceived by the public. They say they just want to surf the influencer’s popularity lightly.

“We, Jade’s admins, believe that we were hired by her on the basis of trust in our work”, begins the message. “Our take on reality shows is that this is a TV show. People always tend to paint a villain and a good guy. If Jade comes out on Tuesday, for example, the audience will elect a new villain, because that’s how the game works. training.”

“So, if Jade was defined by the public, in our view of strategy it would be in vain to try to pretend that nothing happened or try to go against a whole tide on the internet”, he explains. “When she was considered a girl, all her attitudes were acclaimed, and if there was a mistake it would be overlooked. Now, with her being pointed out as the new villain, what will happen is the exact opposite. Any bad attitude of hers will stand out. and the good ones won’t even appear. Especially on the internet that follows the herd.”

“As people who care about Jade after leaving the game, we made the decision to take everything lightly, in a tone of humor and play,” the text continues. “If the whole of Brazil is making memes and super heavy criticism of her, why can’t we join in the fun too?”

“We understand that for the mental health of anyone who leaves this house with the amount of hate (which we believe is unnecessary) that Jade is suffering on the internet, she will have a more peaceful exit for her psychological if she sees that the whole team took everything in. light tone and showed that the game is one thing and real life is another”, evaluates the team. “It’s okay to laugh at yourself. It’s okay to see your mistakes.”

“We are not going to work in vain trying to clean up the image of someone who has already been declared a villain”, he says. “If things change inside, great. We’ll follow Jade according to her attitudes and the public’s response.”

The administrators believe that, despite her being seen as a villain, Jade is one of the protagonists of the edition. “If in this game your protagonist was elected as a villain (as we put it in our meme: Cruella, Carminha, Nazaré) it is up to us WMDs to guide their networks as lightly as possible so that when she leaves she doesn’t feel helpless, finished or depressed as she ended up happening to a lot of people who have gone through it.”

“That’s what we do: marketing. If you keep making her the villain, we’ll follow the same narrative because ‘the customer is always right’, ‘the voice of the people is the voice of God’. So much so that we took phrases from the followers themselves to make the humorous memes about her.”

“Whoever wants the adm to change the strategy, just start highlighting the cool things that Jade does”, ends the text. “Not just the bad stuff. Like every human being, we have bad and good parts.”