“The visitors of Athens they choose it consciously and recommend it unreservedly despite the inconvenience caused by its conditions pandemic». This follows from 17th Survey of EXAAA & GBR Consulting “On Guest Satisfaction and Performance of Attica Hotels 2021” carried out in collaboration with Athens International Airport. In today’s presentation of the research, after emphasizing that the destination of Athens withstood the difficult conditions of the pandemic, it was underlined at the same time that the intention to travel was not only unchanged but also strengthened during the pandemic.
Regarding the main conclusions According to the AIA, in 2021 6 out of 10 passengers were foreign visitors. In absolute numbers, a total of 12.3 million passengers arrived at the AIA in 2021, of which 7.7 million international passengers. In fact, the increase in passenger traffic compared to 2022 is 52% while the comparison with 2019 records losses of 52%. As the CEO of Athens International Airport, Giannis Paraschis, pointed out, “after two years of testing, we are collaborating for the next day of urban tourism. It is a particularly positive element that the “destination Athens”, as it appears from the data of our joint research with EXAAA, maintains resilience and attractiveness “.
In terms of satisfaction survey of hotels It was stressed that the guests who stayed in one of the hotels in Athens were very satisfied with the security measures taken by the hotels, rating them with a score of 8.7 out of 10. Regarding the process of entering Greece with the necessary documents, it was rated 7.8 in 10. Regarding the degree of influence of pandemic measures on experience, it decreased from 7.2 in 2020 to 6.7 in 2021.
In terms of overall experience of visitors in Athena was rated 8.1 out of 10, based on very high ratings for the culture of Athens, the behavior of its inhabitants, access from the airport and entertainment options and low scores for noise pollution, public cleanliness and air pollution. In the meantime, the satisfaction of the hotel facilities continues to be highly valued with a score of 8.7 and the value for money at the level of 8.5 to 10. The expenses of the guests remained stable at 115 euros per person per day. Finally, the analysis shows that 47% of those who did not visit the coastal front do not know it, while 6 out of 10 visitors do not know Aegina.
At this point, the president of the Athens Attica and Argosaronikos Hotel Owners Association, Lamprini Karanassiou Zulovic, estimated that the next quarters it is specially significantly for increase of tourist traffic in Athena, while on his part the general secretary of EXAAA Eugenios Vasilikos, stressed that planning is required -mainly- even the map of the capacity of the city, but also of the services that Athens must offer to its visitors. At the same time, he added that the overall quality of Athens’ offer “the next day” must be commensurate with the infrastructure that is being created.
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