Ralph Lauren will return to New York Fashion Week this year, opening the event with a show at the luxury seaside resort of the Hamptons on September 5.

“The Hamptons is more than a location. It is a natural world of vast blue skies, ocean, green fields and white picket fences, rustic and elegant with a quality of light that attracted artists here decades ago. It was my home, my refuge and always an inspiration” said Ralph Lauren American fashion designer, entrepreneur and founder of the eponymous brand. His family has a residence in Modoc and Ralph Lauren has spent a lot of time in the area.

The Hampdens were likely chosen for the Ralph Lauren fashion show, a symbol of American luxury, because the area already has three stores and is an authentic setting for the brand’s collegiate, nautical-influenced aesthetic that has been a cornerstone of its collections. .

In addition, the fashion show is expected to have significant exposure on social media, according to reports. The picturesque landscape of the Hamptons provides an ideal backdrop for content on social media platforms such as Instagram, potentially extending the brand’s reach to younger consumers.