Grammy Award-winning singer, songwriter and star, Ariana Grandeis the new ambassador and face of Swarovski and will take the baptism of fire with an impressive campaign for the 2024 holidays.

“I am honored to represent a house that shares my passion for creativity, expands the boundaries beyond the world of jewelry and promotes the values ​​of authentic self-expression. I can’t wait to start this journey and inspire people to embrace their own unique brilliance” the star said in a statement.

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Global creative director Giovanna Engelbert said: Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances, as well as her personal style. I look forward to engaging in creative and inspiring dialogues together.” As People reports, this year is one of the most creative for the pop star.

In March, she released her seventh album ‘Eternal Sunshine’ with the hits ‘We Can’t Be Friends’ and ‘yes, and?’ to top the charts. She is also set to appear as Glinda in the hit musical Wicked, co-starring Cynthia Erivo as Elphaba.

The long-awaited premiere on the big screen is expected on November 27.