The hair her Blake Lively has been the talk of the town ever since she first appeared as Bridget Vreeland in The Sisterhood of the Traveling Pants. In the 19 years since, the actress has tried many hair colors including shades of golden blonde, copper, brown and now bronze, yet they stay long, thick and shiny thanks to a secret she learned on set.

Today, she’s launching her own beauty brand called ‘Blake Brown’, which will be directly related to hair as her main feature, and reveals the secret to how she keeps it long and healthy: “I don’t know anyone in the industry me who uses conditioner”.

Sorry; “It’s not like people in the entertainment industry have better hair,” Lively says conspiratorially. “We use a different hair care system than what you see in the wider market.”

The system goes like this: Buy two sets of shampoos and hair masks, one to hydrate and one to strengthen hair because “your hair needs two things, strength and moisture,” says Lively.

View this post on Instagram

A post shared by Blake Lively (@blakelively)

Blake Lively’s method for stronger and softer hair

Lively’s tip is to double-cleanse your hair with shampoo (especially if you’ve applied a lot of hair styling products) using the first step of hair care which is moisturizing. Then, apply the hair mask for at least 30 seconds and rinse.

The next time you shower, switch out the duo for your other hair care goal, which according to Blake Lively is empowerment, by following the same process. And that’s it! Yes, it’s that easy. And yes, you don’t need conditioner in your routine.

Lively discovered the mask technique after severe damage to her hair after her first job. “They were just so damaged,” she says. He adds: “A hairdresser explained to me that this procedure could save them. If you give hair strength, you give it foundation, structure and stability. But if you only give them strength, they will become brittle and hard. Thus, they also need moisture and elasticity. But if you give them too much, they’ll break.” And so he came up with the alternating method that gives the hair what it needs.