Skin care is at the heart of modern beauty, and every year brings new trends that focus on health and naturalness.

See the top 5 trends that have already stood out and, as things show, will dominate the coming year.

1. Skinimalism: The art of grooming simplicity

Instead of complicated routines with many products, skinimalism suggests few and quality products that serve multiple needs. The aim is to keep skin looking fresh and natural, with an emphasis on radiance and health rather than perfection.

• Key: Combination products, such as moisturizers with SPF and vitamins.

2. Probiotics and Microbiome

Taking care of the skin microbiome is gaining more and more popularity. Products with probiotics and prebiotics support the skin’s natural defenses, reduce irritation and enhance radiance.

• Key: Look for cleansers and moisturizers that say “microbiome-friendly” on their labels.

2. Overconcentrated Compositions

Concentrated serums and ampoules are gaining popularity due to their powerful action. With small amounts of product, they deliver large doses of active ingredients such as retinol, vitamin C and niacinamide.

• Key: Use these products on targeted areas for maximum effectiveness.

3. Sustainable Beauty

Sustainability remains one of the biggest trends. Brands are turning to eco-friendly packaging, biodegradable formulas and recyclable materials. Consumers choose products that combine efficiency with environmental responsibility.

• Key: Try products with refillable packaging and cruelty-free certifications.

5. Anti-stress Routines

Stress and daily stress directly affect the health of the skin. Products that reduce signs of stress and provide a sense of relaxation are increasingly popular. Lavender-scented creams or essential oils play an important role in new beauty routines.

• Key: Add products with ingredients like CBD, chamomile or rose water to your routine.

These trends reflect the changing perception of beauty: Less is more, while health and naturalness come first.