Prada luxury company is in advanced negotiations on the acquisition of Capri Holdings Fashion House, with the price estimated close to 1.5 billion euros.

Versace, founded in 1978 by Gianni Versace, was acquired by Capri Holdings (formerly Michael Kors) in 2018 for about $ 2.1 billion. However, in recent years, the company has faced challenges, with a decline in sales and revenue.

This possible acquisition would allow Prada to create a stronger Italian player in the luxury industry, competing giants such as LVMH and Kering. The merger of the two companies would combine Prada’s elegance with Versace’s bold aesthetics, enhancing the group’s attractiveness to a wider audience.

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Analysts point out that, although Versace operates with damage and requires significant restructuring, Prada has the know -how to meet these challenges, especially in the fields of production, marketing and retail. However, Versace’s recovery may affect Prada’s short -term profits before accelerating its growth and attracting new customers.

The deal is expected to be completed within the month, though, as in any business deal until the signatures fall, nothing is certain.

The acquisition of Versace by Prada will mark a significant development in the luxury industry, enhancing competition with international giants in the industry.

In addition, Prada has announced significant growth for 2024, with an increase of 17% and retail sales by 18%, despite luxury market decline. This success is attributed to the company’s emphasis on product innovation, quality and craftsmanship.

The acquisition of Versace could further enhance Prada’s position in the world luxury market, creating a powerful Italian group capable of competing with the French giants in the industry.