Market Intelligence: Paolla Oliveira and Diogo Nogueira star in campaign together for the first time in a sensual atmosphere

Paolla Oliveira and Diogo Nogueira star together for the first time in an advertising campaign. The couple is featured in the video for Malbec X, a limited edition of the male perfumery brand from Boticário, released last week.

In the short, the singer passes the perfume while getting ready at home. After spraying the Malbec, flames appear on the screen and illustrate the sensual mood. Afterwards, Paolla and Diogo kiss, hug and end up in bed.

“The campaign is thought-provoking and speaks of burning passion between two people. We received some messages from friends and fans surprised by the result”, says Paolla Oliveira to Market intelligence. “The idea was the same, a shock of passion and seduction in the video”, completes Diogo Nogueira.

The sambista says that the recordings were made during the night, which was tiring, but fun. “I think our partnership helped create the intimacy that was needed to tell that story.”

Already used to filming, repeat takes, large crew on set, Paolla believes that the recording went more smoothly for her. “But Diogo surprised me, he was excited and very collaborative with ideas. He did it very well.”

The two took up dating in July last year and quickly became one of the most talked about couples in Brazil, which arouses the interest of the advertising market.

“There is a lot of truth in us, we are real people who chose to live this passion intensely”, says Diogo. “Exactly, and this reflects to the public, which reciprocates with great affection. Publicity ends up being a good consequence of it all, there’s no denying it”, says Paolla.

With the so-called “New Malbec X. The chemistry of desire”, Boticário brought together anonymous couples, other celebrities and content creators to create digital content on the networks, based on the context of seduction and sensuality.

According to the brand, the choice of profiles to compose the campaign followed the criteria of couples recognized for their chemistry and connections, having synergy with the new item in the Malbec line.

Babu Santana and Lívia Nascimento, Péricles and Lidiane Faria, Leo Santana and Lore Improta are some of the names summoned for the action developed by the AlmapBBO agency.

“We seek to choose profiles that bring representation to our consumer and that could open this conversation in a close and real way, proposing a discussion on the chemistry of desire in a plural way”, says Marcela de Masi, communication director at O ​​Boticário.

“With this launch, Malbec consolidates itself even more in the territory of attraction, showing the consumer that he is with him in the game of seduction and reinforcing the role of perfumery in the conquest”, says the Executive.