The applications of mobile phones to watch the menstrual It is a “gold mine” for advertisers as they collect a lot of information on the consumer profile and at the same time endanger the safety of the women’swarns a report by the University of Cambridge.

These applications collect information from exercise, nutrition and medication to sexual preferences, hormone levels and use of contraception, according to Minderoo Center for Technology and Democracy at the University of Cambridge.

The report argues that the financial value of these data is “greatly underestimated” by users who provide speculative companies highly personal details in a regulatory market.

Exhibition authors warn that data from menstrual cycle monitoring applications (CTA) in the wrong hands could lead to risks to work prospects, workplace monitoring, health insurance and electronic monitoring, as well as limit access to abortions.

Seek better governance of rapidly growing industry ‘femtech“To protect people, when their data are sold on a large scale and emphasize that applications must provide clear consent options.

They also encourage public health bodies to launch alternatives to CTA commercial applications.

Despite data protection improvements, the report suggests that users’ information is still shared with third parties, such as cloud -based networks that move data and external developers who have managed the application functions.

Only the three most popular applications had an estimated global number of one -quarter in 2024.

FemTech digital products that focus on women’s health and well -being are estimated to exceed $ 60 billion by 2027, with menstrual surveillance applications being half the market.

The report presents case studies, such as incidents in the US, where menstruation data were collected by officials in an attempt to undermine access to abortion.