(News Bulletin 247) – Today, more than ten million drivers use the ‘My BMW’ and ‘MINI’ applications. Two million of them even do so daily, the company announces, and tens of thousands of users have given these apps a 5-star rating in Apple’s App Store.
“BMW Group’s strategy to increase customer proximity through digitalization has proven to be very successful,” comments Pieter Nota, Member of the Board of Management of BMW AG, responsible for Customers, Brands and Sales. .
Through the apps, drivers can keep up to date with the status of their vehicle, lock and unlock the doors, turn on the air conditioning/ventilation or, depending on the vehicle’s equipment, view the surroundings and interior of the vehicle from the inside. using the 3D remote view.
The apps also offer a variety of useful functions for electrified vehicles.
The ‘My BMW’ and ‘MINI’ apps were both launched in July 2020. Both apps will continue to be updated every two months and their range of features will be expanded.
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