(News Bulletin 247) – The French Competition Authority announced on Thursday that it had issued a number of precautionary measures against Meta in the area of Internet advertising verification.
In a press release, the authority urges the American technology giant to define and make public new criteria for accessing and maintaining partnerships concerning both the measurement of visibility and brand security.
The organization says it advocates indications that are objective, transparent, non-discriminatory and proportionate.
These precautionary measures, pronounced pending a decision on the merits, come after the administration was seized last October by the company Adloox on the practices implemented by Meta.
For the authority, the conditions of access to partnerships set by Meta on these two points are likely to constitute an abuse of a dominant position and seriously and immediately harm both the interests of Adloox and the advertising verification sector. independent.
It also issued an injunction aimed at allowing Adloox to be quickly integrated into these partnerships, provided that this company meets the new access criteria.
The measurement of visibility (‘viewability’) consists in ensuring that an advertisement has actually been seen by an Internet user, while brand safety (‘brand safety’) aims to verify that the advertisement is not displayed not in an environment that could harm the interests and values of the brand.
On the New York Stock Exchange, Meta shares fell 0.8% following this information, a decline in line with that of the S&P 500 index.
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