PARIS (Reuters) – Alpine, the sports brand of the Renault group, announced on Monday that it is aiming for an operating margin of 10% and a turnover of more than eight billion euros in 2030 thanks to an extension of its range which should allow it to also seduce the United States and the whole of Asia.

Currently confined to a single model, the A110 berlinetta, since the 2017 relaunch of the world rally champion brand in 1973, Alpine must play a key role in Renault CEO Luca de Meo’s strategy to redress the profitability of the diamond group.

Now Renault’s sporting showcase, Alpine also intends to go international as it currently generates more than 90% of its sales in Europe.

“We are targeting (for Alpine) a turnover of two billion euros from 2026. In 2030, we will be beyond eight billion and half of this figure, which is very important, will be achieved outside France. and outside Europe,” said Renault CEO Luca de Meo during a strategic presentation broadcast on the internet.

To do this, Alpine will form a real family of 7 electric models by 2030: an A290 city car derived from the new Renault 5 in 2024, a compact crossover in 2025, a new A110 in 2026, based on a new architecture developed in internally – and no longer with Lotus -, the APP, then a convertible derived from the A110 and a 4-seater sports coupe, the new A310, followed by two new larger vehicles.

“This comprehensive range of sports vehicles will consolidate Alpine’s presence in its main markets, Europe and Japan. It will serve as a springboard for its international expansion, particularly in the United States and Asia, where new models will be offered from 2027,” Alpine chief executive Laurent Rossi said in a statement.

“The idea is to move from a niche segment to a complete and global brand,” he added.

Alpine also sees potential in South Korea as well as China, a market where it estimates it could achieve a billion euros in sales by the end of the decade.

In F1, the brand will also join forces with new investors with the arrival in the capital of its Alpine Racing Ltd team, up to 24%, of Otro Capital, RedBird Capital Partners and Maximum Effort Investments of the American players Ryan Reynolds , Rob McElhenney and Michael B. Jordan.

The total amount of the investment is 200 million euros.

(Gilles Guillaume report, with Alan Baldwin in London, edited by Kate Entringer and Blandine Hénault)

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