(News Bulletin 247) – Netflix continued its rise on the New York Stock Exchange on Monday, supported by favorable comments from analysts at Jefferies.

At 10:15 a.m. (New York time), the action of the video streaming specialist is up 0.3%, bringing its gains to more than 41% since the start of the year.

The title benefits in particular from a positive opinion of Jefferies, which renews this Monday its recommendation to buy the title with a target price of 520 dollars.

In a research note, the research department explains that several elements have recently reinforced its confidence in the group’s ability to retain its subscribers, increase its prices and remain the number one choice of Internet users.

Jefferies mentions, among other things, the increase in its prices, the licensing agreements and the measures aimed at ending account sharing as so many elements favorable to the group’s activity.

For analysts, decisions made over the past 12 months should allow Netflix to strengthen its position in the market over the next 12 months and beyond.

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