(News Bulletin 247) – Wedbush Securities maintains its ‘outperformance’ opinion and its price target of 230 euros on Apple on Thursday, less than a week before the presentation of the iPhone 15, scheduled for the ‘keynote’ of September 12.
In a research note, the American broker says it expects the device to incorporate a number of new technological features, but above all that it results in the first price increase in many years.
Wedbush thus indicates that it anticipates a price increase of $100 per unit for the iPhone 15 Pro as for the iPhone 15 Pro Max.
Beyond the pricing of the smartphone, the broker points out that the Chinese market will be fundamental for the success of the handset, trying to put into perspective the concerns that have arisen in recent days on the subject.
After losing 3.6% yesterday, the Apple stock is still down 3.5% today on Wall Street as Beijing has banned government agency employees from professional use of the iPhone, and much more serious, proscribed owning iPhones in the workplace.
From Wedbush’s point of view, these fears do not mask the fact that Apple is gaining significant market share in the smartphone segment in China, an increase which he says is around three percentage points.
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