by Noemie Naudin and Leo Marchandon

(Reuters) – Ubisoft presented on Tuesday on the occasion of the publication of its results in the first quarter a new stage of its strategic transformation, the French video game group wishing to reorganize around new business units called “Creative Houses”.

“These entities will reflect the diversity of our gaming experiences and strengthen quality, focus, autonomy and clarity of responsibilities,” said Director General Yves Guillemot in a press release.

The management of each “Creative House” will be selected specifically to correspond to the different types of games, and could include creative or technical profiles, added the group in a press conference.

The first of these “Creative Houses” will bring together the flagship licenses of the studio: Assassin’s Creed, Far Cry and Rainbow Six. It will be led by two co-ceo, Christophe Derennes and Charlie Guillemot, whose mission will be to develop sustainable game ecosystems and multiplatforms around these brands.

This evolution comes while Aubisoft faces a half-tone start for the half-tone (in the first quarter, the group recorded a turnover of 310.8 million euros (-3.9%) and net reservations (net bookings) of 281.6 million euros (-2.9%), below expectations.

Ubisoft nevertheless maintains its annual objectives: stability of net reservations over one year, non-wearing operating profit close to balance, and a negative free cash flow.

In the second quarter, Ubisoft also plans to reach net reservations of 450 million euros.

The finalization of the transaction with Tencent, still expected by the end of 2025, should allow the group to maintain a consolidated net debt position close to zero, according to the press release.

(Written by Noemie Naudin and Leo Marchandon, edited by Augustin Turpin)

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