(BFM Stock Exchange) – The French television group exceeded the second quarter expectations, supported by an acceleration of the growth of its TF1+platform, which made it possible to compensate for a still difficult advertising market.

In this torrent of corporate publications, TF1 is the value not to be zapped this Tuesday, July 29 on the Paris Stock Exchange. The French television group climbs 5.4% around 12 noon after unveiling financial performance that has been hoping for the market.

In the second quarter, TF1 unveiled a consolidated turnover of 583 million euros, translating a drop of 1.6% over one year.

In detail, advertising revenues contracted from 4.4% to 419 million euros. According to Oddo BHF, the global economic context, including the episode of customs duties in the United States, has probably had an effect on advertising spending on the French market in this quarter.

“Recall that the basic effects are difficult in the second quarter with an advertising increase of 8% in the second quarter since the group had broadcast part of the Euro football games last year,” continues the design office.

However, the group is better than the expectations of the financial intermediary, which anticipated a more marked decline in advertising revenues, 5.5%.

An acceleration of TF1+

TF1 was able to count on its Video Platform on demand TF1+ whose growth in advertising turnover accelerated at 45% over a year, in the second quarter to 52 million euros, after an increase of 36.9% in the first three months of 2025.

The turnover of Studio TF1, which brings together the production and distribution activities of TF1, increased by 11.9% over one year, reaching 69 million euros.

A little lower in the accounts, the current operating profit of TF1 activities contracted 4% over one year, to 88 million euros.

TF1 achieves a second quarter “a little better than expected” argues Oddo BHF which aimed at a current operating profit of activities of 84 million euros.

Analysts were waiting for their part a quarterly turnover of 583 million euros and a current operational results of group activities of 81 million euros in the second quarter, according to a consensus available on the company’s website.

TF1 describes this first part of the exercise, as more difficult than anticipated for the advertising market, and adds that the latter “always offers very limited visibility”.

Regarding its prospects, TF1 maintains its 2025 objectives. The French television group still anticipates sustained growth in two turnover for its “digital” activities, accompanied by a maintenance of a margin of activities close to that of 2024 (12.6%). The group aim for a growing dividend policy in the coming years.

ODDO BHF projections for 2025 are a negative advertising growth of 0.6% and a current operating profit of activities of 296.5 million euros.