(BFM Stock Exchange) – Pop Mart, Chinese toy groups, has delivered results in high progression over the first six months of its 2025 exercise, carried by the sales of these critters who have become real fashion phenomena.

Rihanna, Rosé and Lisa of the K-Pop Blackpink group, Michelle Yeoh or Brad Pitt. In addition to their celebrities, these personalities all have one thing in common: having posed on social networks alongside their “labu”.

Labu are small toilely demonic looks, which have become viral on the internet. These critters are often used by the stars to decorate their luxury bags.

They are the property of Pop Mart, a Chinese group founded in 2010 by the entrepreneur Wang Ning to produce and sell toys and figurines of “pop culture”.

As explained in May Bank of America, the boom in the labu testifies to a more general movement that see Chinese consumers favor local brands and cultural products.

The bank noted, in addition to the Labubu, the success of the Chinese animated film “Ne Zha 2”, which has garnered $ 1.9 billion in the world this year, much more than any Hollywood production.

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“A cooler China”

Apart from their successes in China, the Labu are a hit abroad. AFP summed up the thing fairly well, in June, by calling these stuffed animals “as an ambassadors of a cooler” in the West.

The financial results published this Tuesday, August 19 by Pop Mart after the closure of the Hong Kong Stock Exchange illustrate the real frenzy that seizes consumers with these half-reculpant Mignonnes stuffed animals.

Over the first six months of its 2025 financial year, Pop Mart released 13.88 billion yuan, according to the accounts published on the Hong Kong Exchange website, or 1.65 billion euros. The group displays dizzying growth of 204.4%, online with management indications, which had indicated to anticipate an increase of more than 200%(and a net profit by more than 350%).

The only toilet sales reached 6.14 billion yuan, or 44.2% of income, displaying growth of… 1,276.2%.

“Labu, a member of the Monsters family (a kind of somewhat frightening torthine category to which Labu, editor’s note) belonged, has acquired worldwide notoriety thanks to its distinctive artistic attraction, becoming one of the most sought after brands in the world in the first half of 2025,” said the company in its press release.

Still potential

Sales outside China represented 5.6 billion yuan, or 40% of the total. As Morningstar pointed out last month, the company quickly developed its sales to foreigners, where the margins are higher.

The company notably recorded growth of 1,142.3% of its sales in the “Americas” area and 730% in “Europe and other regions”, two areas where the company seems to have still in the field since they represent only 5.3% of its total income.

The operational profit of Pop Mart jumped 401.2% to 6.16 billion yuan. This corresponds to an operating margin of 44%, a profitability closer to that of Hermès (40.5%) than Mattel (2.5%). Net profit has reached 4.56 billion yuan, up 396.5%.

It remains to be seen whether these results will carry the pop mart action to Hong Kong on Wednesday. The title has in any case experienced a rally to make European defense groups pale or American tech values. The share wins 213.2% in 2025 and 571% over one year. Over two years, the course has even been multiplied by ten.

We had detailed in a previous article the reasons for the success of the Labu and by extension of the explosion of the Pop Mart action.

Despite the leap of the title, analysts are mainly optimistic about action. According to Investing.com, 28 of the 31 design offices that follow the action recommend buying it, and their average course objective grants a potential of 11% by the title. Knowing that the results published by the group have regularly pushed analysts to enhance their targets.

The Morgan Stanley bank provided in June, in a note cited by Bloomberg, that pop mart income in the United States would equal those made in China in 2028-2029. The American bank estimates that the company’s turnover will reach $ 6 billion in 2027, 500% more than in 2023.