(Reuters) – Keurig Dr Pepper will buy the Dutch agrifood group specializing in JDE Peet’s coffee as part of an agreement of 15.7 billion euros, the American group announced on Monday.
The merged group then plans to separate its drinking and coffee activities, in order to extend its coffee offer in more than 100 countries, he added.
Keurig Dr Pepper, born in 2018 from the merger between Keurig Green Mountain and Dr Pepper Snapple, notably holds the brands Dr Pepper, Snapple, 7up and Green Mountain Coffee.
The company is valued around $ 48 billion, while JDE Peet’s, listed in Amsterdam, has a capitalization of 12.76 billion euros, according to LSEG data.
The JDE Peet’s action has won almost 10% since the start of the year thanks to solid sales, but the group warned that its coffee segment would remain under pressure by the end of the year due to American customs duties and the increase in coffee prices.
The company, which owns Jacobs, Gold, Tassimo and Douwe Egberts brands, also warned that coffee prices in the United States could further increase after the establishment on August 6 by President Donald Trump by 50% with coffee grains imported from Brazil.
The prices of the grains of Arabica and Robusta have reached record levels this year, unpredictable weather conditions which weighed on the offer, and their evolution remains very volatile.
JDE Peet’s is mainly held by German Jab, who also has a significant minority participation in Keurig Dr Pepper, according to LSEG.
(Written by Angela Christy in Bangalore and Mateusz Rabiega in Gdansk; Noémie Naudin, edited by Blandine Hénault)
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