by Gilles Guillaume
PARIS (Reuters) -RENAULT reorganized its management team in depth in depth to gain agility in the face of the challenges of electrification and Chinese competition, with the creation of a new function of growth boss and the arrival of an ex -mercedes at the head of Dacia.
“To meet all the challenges that stand in front of us, we need an organization capable of deciding faster, of executing more effectively and always closer to its customers,” said François Provost, new managing director of the diamond group, quoted in a press release.
This new organization involves the creation of the function of “Chief Growth Officer”, entrusted to the Director General of the Renault brand, Fabrice Cambolive, to exploit the synergies between the Renault and Dacia brands, and by the merger of the CTO (Chief Technology Officer) functions of Renault Group and the electric subsidiary and Software Ampere, entrusted to Philippe Brunet.
The French car manufacturer has appointed late July its director of François Provost partnerships as a new director general to succeed Luca de Meo, architect of the recovery and transformation of the French car manufacturer, suddenly led by the Luxury Kering group.
On the day of his departure, two weeks earlier, Renault had been forced to lower his annual operating margin and free cash flow forecasts due to degradation of the utility vehicle market and increased commercial pressure from its competitors.
The new organization, which affects almost half of the functions and members of the management team, is also marked by the departure of Denis Le Vot, hitherto director general of the successful low cost brand Dacia and finalist of the candidates for the succession of Luca de Meo, according to sources.
He is replaced by the German Katrin Adt, a lawyer by training and specialist in car sales to individuals, for the Smart brand de Daimler then for Mercedes-Benz.
“She led electrification to Smart. And that is a subject obviously for Dacia in the next five, ten years,” comments Michael Foundoukidis, car analyst at Oddo BHF. “She also had a big focus retail in her career. And Dacia is obviously an extremely retail brand, more than others. So that brings new blood.”
(Gilles Guillaume, with Dominique Patton and Alban Kacher, edited by Augustin Turpin and Kate Entringer)
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