(BFM Stock Exchange) – The small appliance manufacturer fell heavily on the Paris Stock Exchange after once again lowered its 2025 objectives. The action has been falling by more than 38% since the start of the year.

While the resignation of Sébastien Lecornu occupies the headlines on Monday, October 6, an action is distinguished more particularly and dives heavily.

The small appliance specialist Seb suffers on the Paris Stock Exchange, investors sanctioning the last announcements of the French group. Its title has been 19% this Monday, October 6 in the middle of the afternoon, in reaction to a new lowering of the annual objectives. This brings almost 40% the delay accumulated by SEB since the beginning of the year.

The company once again disappointed investors. It warned this Monday morning anticipating an evolution of its sales at the worst stable and at best “slightly positive”, in comparable data, as well as an operating profit (ROPA) between 550 million and 600 million euros.

A pressure group in the United States

The owner of around thirty brands, including Krups, Moulinex, Rowenta, Calor or Tefal justifies this lowering by “a less sustained activity than anticipated in Europe, a wait-and-see attributors and professional customers in the United States”.

These negative effects could not be compensated enough by the “success of the launches of recent products, the good persistent dynamic in several European countries, the solidity of performance in Asia and the improvement in South America”.

Thus, SEB warns that third quarter sales should display a slight decline in comparable data, resulting in withdrawal and lower than its forecast results.

The group still hoped in July to straighten the bar in the second half of the half, and awaited growth in its main profitability indicator, ROPA, thanks to an “improvement in the planned growth in consumer activity, a reeling effect of returning to the growth of the professional segment, an increased discipline on structural costs and, better compensation for currencies”.

The company hitherto was tapped on organic sales growth between 2 and 4% in 2025, and an operating profit in a range between 700 and 750 million euros in 2025.

These objectives were the first time lowered in July, due to the American customs duties, which had earned Seb a sanction on the stock market on July 24.

An important period for seb

However, “the anticipated scenario at the end of July did not materialize at this stage with the expected intensity, especially in September, a key month of the third quarter and primer of the high season”, regrets the French group. This led Seb to “adopt a more cautious approach for the end of the year, in a context of still competitive markets”, and therefore to lower his prospects for the second time in a month and a half.

Seb preferred to take the lead upstream of his quarterly meeting with investors. The group has planned to publish its financial information in the third quarter of 2025 on October 23 after the scholarship and intends to provide additional information on this occasion.

“We can deduce from this morning indications that the continental Europe engines (34.7% of the consumer turnover 2024), the United States and professionals hoped for in the second half are not up to the group’s expectations for the moment, to the light of the first ascents of September,” said TP ICAP Midcap.

The design office recalls that the second part of the year historically represents 55% of turnover and 70% of the operating profit of activity and the fourth quarter, of the order of 30% of turnover and 45% of the operating profit of annual activity.