On the red double-decker London buses, the tourism promotion campaign of Thessaloniki

In the characteristic red double-decker London buses hosted since yesterday and until November 21 the tourism promotion campaign of Thessaloniki. Thirty buses will carry the ad for two weeks as they pass through high streets and other areas of the British capital. This action is implemented by the Thessaloniki Tourism Organization as part of its participation with its own stand in the World Travel Market 2022 global tourism exhibition, which ends tomorrow, November 9. The exhibition is visited by travel agents from all over the world, journalists, travel bloggers and opinion makers.

According to data from the Thessaloniki Tourism Organization, in 2019 more than 3,000,000 Britons traveled to Greece and in the difficult period of 2020 1,000,000 chose our country.

Last July, the Organization mthrough a campaign in 41 London Underground stations, invited travelers to visit Thessaloniki to enjoy “a journey full of stories and flavors”, with the UNESCO stamp. The action was part of the Thessaloniki promotion project, entitled “London Calling, Thessaloniki Cooking”, with the aim of strengthening the city’s culinary identity to the British public. At the same time, the tourist destination of Thessaloniki was presented at the National Geographic Traveler Food Festival, while a digital campaign for gastronomy was implemented until the end of November.

Last October, the Thessaloniki Tourism Organization together with the Halkidiki Tourism Organization and in collaboration with the EOT office of the United Kingdom and Ireland hosted 38 popular British Influencers in Thessaloniki and Halkidiki in order to promote the destinations to the British public. They then, with a total number of followers exceeding 3 million on Instagram, Youtube, blog & TikTok, dynamically promoted Thessaloniki and the surrounding areas, strengthening its tourist profile in the important market of England.

In Thessaloniki, after all, the famous columnist Nina Caplan was hosted, who explored the wine wealth of Thessaloniki. She is a columnist for Club Oenologique online and for the popular British newspaper The Times as well as Luxx’s insert magazine and maintains a partnership with Travel + Leisure magazine. It is noted that The Times newspaper has a daily readership of over 600,000 and is aimed at a high-income readership, looking for different travel experiences, new destinations and innovative services of the international market.

RES-EMP

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