This is the Kicks 327 model, which is displayed in various places in Tokyo and traverses the streets of the city
Throughout February, a car, which looks like a sneaker, is displayed in various places in Tokyo and runs through the streets of the city. It’s the Kicks 327which was born from the collaboration of the car manufacturer Nissan with the sportswear and footwear company New Balance.
With the aim of promoting electric vehicles Nissan Kicks SUV, the collaboration plays on the car’s name, which in slang means sneaker. “The name of the car – Kicks – means ‘sporting shoe’ in English slang. This became the genesis of the idea and led to the realization of a connection with sneakers,” explained the automaker.
And New Balance emphasized that the character of the sneaker corresponds to that of the SUV. “The 327 is a model born from the design inspiration of the company’s footwear in the 1970s,” said Ken Suzuki, marketing director of New Balance Japan. “The style and sole design of the mountain running model have been transformed into fashion, making it a shoe that shines in the city. When I heard about the Kicks concept from Nissan, I immediately thought that it would go well with the 327,” he added.
Source: Skai
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