The winter discounts start on Monday, January 10, and will last until February 28. On the first Sunday of the discounts, on January 16, the shops will be optionally open throughout the country, from 11:00 to 20:00.
“Hopefully the large discount rates and the adequacy of goods in the market will not be accompanied by a lack of physical presence of human resources, due to the coronavirus, so that the shops can adequately serve the customers, who are more in need than ever, and approach the pre-pandemic turnover of 5.5 billion euros of the discount period “, said the president of the Piraeus Chamber of Commerce and Industry and the Regional Chamber Council of Attica Vassilis Korkidis on the occasion of the start of winter discounts.
“From Monday, companies will offer their products at very attractive prices to take a breath of liquidity that they so desperately need. I urge the consumer public to visit from the first moment the commercial stores, which have proved the perfect observance of the health protocols and once again to make their purchases in a completely safe environment, choosing from a wide range of products in all categories of items “, stated for his part the president of ESA Stavros Kafounis
It is reminded that, when making the discounts, in addition to the mandatory indication of the old and the new reduced price of the goods and services, which are sold at a discount, the indication and the commercial communication of the discount percentage is allowed. If the reduced price concerns more than 60% of all items sold, the demonstration of the discount rate provided is required, so it should be indicated in the store window and in any other commercial communication.
In case there are different discount rates per product category, the range of the percentage provided should be indicated. In any case, the way in which the reduced price is calculated and projected to consumers must be absolutely accurate.
When conducting audits, businesses must be able to demonstrate that the old selling price on the plate corresponds to reality.
Special attention is required for the discounted products, the indication of double prices, regardless of the use of the generalized discount rate.
It is pointed out that according to article 21 of law 4177/2013, those who violate the provisions on discounts are fined an amount equal to 0.5% of the annual turnover and in any case not less than 5,000 euros.
In case a fine is imposed for the second time for the same violation within a period of 5 years, the fine is increased to 3% of the annual turnover of the specific company.
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