In half a century of life, I’ve seen a lot of ridiculous fads.
Modinha of tennis like this or that, watch that changes the bracelet, visor, fanny pack, copper “energetic” bracelet, large headphones, wireless headphones.
Modinha Mexican palette, tapioca, yogurt ice cream, Nutella even in the mother, açaí with granola, a glass smeared on the outside, a boat with everything that is junk, sour beer, sour beer.
What I still hadn’t seen was the trend of taking your own glass to drink beer in the bar or on the street. Ostentation cup, to post on Instagram, which costs between R$150 and R$250, something like a hundred cans of popular beer.
This cup, whose brand I won’t mention, is an American brand, made of stainless steel and promises to leave the drink cold for hours. It became a meme on the internet, as a mandatory item of the little crowd sardonically called heterotop: young boys who are studs, who get together to play beach tennis and smoke “vape”, electronic cigarettes.
“If I leave the beer in the glass for 4 hours, they can take me to the IML”, says one tweeter. In the opposite trench, fans of the cup say that the slander is the envy of those who do not have the equipment.
The ostentation of thermal cups affects all of Brazil, but there are signs that the fashion has emerged in Espírito Santo, more specifically on the beaches of Aldeia and Bacutia, in Guarapari, meeting points for the Espírito Santo elite.
“Brazil discovered the cup now and it’s been a fad in ES for over a year,” says a tweet dated November 5th.
In fact, several posts from 2020 cite the topzera brand of glass as something typical of the modern Capixaba culture. There is even an article in the newspaper A Gazeta, from Vitória, published in January of last year, with the assertion that the cup “has become fashionable among those most connected to the news in Espírito Santo”.
Between the emergence of the disruptive phenomenon in Espírito Santo and its assimilation by the rest of Brazilians, there was a pandemic. Perhaps this explains the strange delay, as it is the kind of herd phenomenon that spreads very quickly in this country.
Now, pay attention: if you see me with a glass like that… it was a gift. But they won’t see me. If I get one, I’ll drink it on the sly.
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