Gabriele Koga
For the premiere of the new version of the film “Mean Girls”, a hit with Rachel McAdams and Lindsay Lohan in the 2000s, We Coffee –a chain of coffee shops known for its Instagrammable look in São Paulo–, and Paramount launched a menu inspired by Plásticas, the preppy girls who wear pink clothes on Wednesdays.
Burn Box, from We Coffee –
Burn Box items are available at all locations until Sunday, February 4th. The chosen name refers to the Burn Book, in which Regina George, Karen Smith, Gretchen Wieners and Cady Heron wrote gossip and nasty comments about their classmates and professionals at North Shore High School.
The menu includes the Pink Fetch (R$26), a drink based on vanilla and raspberry ice cream, finished with whipped cream, raspberries and the natural pink of the pitaya, and The Plastics (R$18), which contains espresso, syrup and artisanal strawberry milk, fresh strawberries and cranberry powder.
The public can also try Is Croissant a Carb?, a salami croissant with gouda cheese, basil paste and arugula (R$ 22). Among the sweets, the option is the mouth-shaped chocolate mousse with salted caramel filling, the Entremet Kiss (R$ 23).
The combo includes a drink, a snack and a sweet served in a pink themed box. The Pink Plastic Cup, a cup with details from the musical, costs R$59.90. For purchases over R$80 with campaign items, customers receive a pack of stickers.
The action also produced Instagrammable “Mean Girls” decorations in MorumbiShopping, Vila Nova Conceição and Avenida Paulista stores.
We Coffee Avenida Paulista
Av. Paulista, 1,111 (Citi Center Building), Consolação, central region
We Coffee MorumbiShopping
Av. Roque Petroni Júnior, 108, Jardim das Acacias, western region
We Coffee Vila Nova Conceição
R. Diogo Jácome, 598, Vila Nova Conceição, south region
Source: Folha
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