Another top distinction was won by Greece in the Nordic market after the corresponding ones it won in January in Norway. This time, it was named The World’s Best Tourist Country 2024 at the Grand Travel Awards (GTA) in Sweden.

The awards ceremony took place on February 15 in Stockholm, with Greece tied for first place with Italy, while Spain, Thailand and Portugal were also nominated in the same category.

The Greek award was received by the deputy head of the Greek embassy in Stockholm, Nikos Karalekas, and the deputy head of the EOT Service Scandinavia, Maria Zevgoula.

It is the first time that, after 30 years, our country wins this award in GTA Sweden. The event has been organized for 32 years by the professional website Travel News and is considered the most important annual meeting of the Swedish tourism industry.

The winners in all award categories are determined after a survey of around 400 travel agency executives who evaluate their best suppliers, as well as a representative sample of 4,000 Swedish tourists, who in the last year have taken at least one trip with at least one overnight.

According to the latest data on arrivals at Greek airports, in 2023 544,097 Swedes visited Greece, with Greek cuisine and the feeling of security they enjoy in our country as their main factors of satisfaction.