3 awards at the Effie Awards 2024 and 30 awards at the Digital Media Awards 2024
OTE Group won a total of thirty-three awards at this year’s Effie Awards and Digital Media (DIME) Awards. In particular, OTE Group received 3 awards (1 Gold, 2 Silver) at the Effie Awards, which are one of the most important honors in the field of marketing and communication and evaluate the effectiveness of a campaign. At the DIME Awards, which reward best practices and innovation in the field of Digital Publishing, COSMOTE was distinguished as Digital Brand of the Year, while OTE Group received a total of 30 additional awards (2 Platinum, 11 Gold, 8 Silver and 9 Bronze) .
“We are extremely proud of our performance at the 2024 Effie and DIME Awards. Winning multiple awards is a testament to the innovation and creativity that characterize each of our ventures, as well as the dedication our teams show to them. At OTE Group, we will continue to create innovative marketing and communication strategies and utilize digital media to produce quality content, with the customer always at the center”, said Mr. Panagiotis Gavrielidis, Chief Marketing Officer Consumer Segment of OTE Group.
Honors at the Effie Awards
At the Effie Awards 2024, the COSMOTE Chronos application received 1 Gold award in the category “Experiential Marketing – Live & Digital” and 1 Silver in the category “Marketing Innovation Solutions / Business – Product – Service Innovation”, which offers an experiential experience to users ” bringing to life” important monuments of the Acropolis of Athens, as they were in their heyday through AR, VR, AI and the 5G network.
COSMOTE’s WHAT’S UP received 1 Silver in the “Audience / Youth Marketing” category, for the experiential self-awareness program “YOU. MADE BY YOU”, addressed to all young people, regardless of studies, work and social status.
DIME Awards and Digital Brand of the Year
OTE Group was a major player at the DIME Awards 2024. COSMOTE, in addition to the top award Digital Brand of the Year, also received 2 Platinum awards for COSMOTE Chronos in the section “Enhancing the Reader’s Experience” and “YOU. MADE BY YOU” by WHAT’S UP in the “Best Digital Services for Advertisers” section.
In addition, COSMOTE’s WHAT’S UP received 7 Gold (Best Effectiveness Campaign for Direct Response, Best Use of Instagram, Best Campaign in Emerging Channels, Best Native Advertising Strategy, Best Use of Video in Native Advertising, Best Use of Social Media in Native Advertising , Creative Use of Cross Media), 4 Silver and 1 Bronze award. In addition to the Platinum award for COSMOTE Chronos, COSMOTE also received 2 Gold (Best Use of AI for the same application and Best in Business & Finance for the podcast “COSMOTE GROW YOUR BUSINESS”) and 2 Bronze for COSMOTE Blue and the show Pop Archeology on her YouTube channel.
COSMOTE TV was distinguished with 1 Gold (in the “Best Engagement Strategy” category for the SuperFans League), 2 Silver and 1 Bronze award. The LinkedIn account of the OTE Group received a gold award in the “Best Use of LinkedIn” category, while the digital wallet that returns euros payzy by COSMOTE was awarded bronze. Also, GERMANOS was distinguished with 2 Silver and 2 Bronze awards, while COSMOTE e-value with 2 Bronze.
Source: Skai
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