Early results after sports content exchange Novasports & Cosmote Sport appear to have convinced consumers to invest in official pay TV platforms
Just five days have passed since the launch of the new partnership for the wholesale exchange of sports channels between Nova and Cosmote TV, and significant results are already being recorded in the pay TV market. This initiative, which among other things was aimed at combating piracy, has led to an increase in the number of users abandoning illegal platforms and choosing legal subscriptions. The competitive price that providers now offer, the reduction of sports content fragmentation, combined with the improved quality of content and services, seems to have convinced consumers to invest in official pay TV platforms. In the last days they are observed hundreds of posts on social media since ages “pirates” subscribers who are now turning to legal, since now the prices of pirates have almost equalized with legitimate subscriptions.
Competitive price and enhanced content
This collaboration has succeeded in offering a more attractive product to consumers. The ability of providers to integrate top sports events and programs into their services, combined with the competitive price, makes legal access to sports content a more affordable and attractive option. Subscribers now have access to a wider range of sports programmes, enhancing the value of their subscription.
Authorities have stepped up prosecutions against subscription piracy, both for pirates and end users. Another determining factor that pushed many users to abandon illegal subscriptions was the fear of criminal and administrative penalties and fines. Authorities have stepped up controls and prosecutions against subscription piracy, both for pirates and ordinary end users, which acted as a deterrent to those who continued to use illegal platforms. In this context, consumers are now looking for safe and legal options to enjoy their favorite sports content.
One in three hack users have fallen victim to a scam
Those who access illegal streams, whether through free streaming sites or through apps, plugins or devices, are at risk of receiving malware. This gives criminals access to their network or device and their personal data is compromised. According to official figures, one in three people who stream illegal content have fallen victim to fraud, or identity theft because of it. Over 2.7 million illegal streamers a year in the UK have fallen victim to viruses, which can slow down devices and steal data. The cyber security experts also found that of the 50 illegal pirate streaming sites they analyzed, the 90% were classified as dangerous.
Positive outlook for the future
The first results of this collaboration are particularly encouraging, with the market showing clear signs of shifting towards legal services and above all highlighting the great benefit to the client. Reducing piracy, increasing legal subscriptions and strengthening the competitiveness of content providers are positive steps towards protecting the rights of creators, sport and culture. Of course, the sign for government revenues is also positive, since hundreds of millions that are trafficked on the black market annually, with this agreement, but also with new legislative interventions, can now transfer to the legal ecosystem and constitute an added value to the wider society , in growth and new jobs.
Indicative user reactions to open sources, on social media
Source: Skai
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