Opinion

American Krispy Kreme announces Opening of Donut Store in SP to 2025

by

Laura Lopes

Krispy Kreme, American multinational famous for its donuts, announced its arrival in the state capital. The opening of the store, which is already being built on Avenida Juscelino Kubitschek, 1.065, near Faria Lima, should take place at the beginning of half of 2025.

The unit will have 600 m² and capacity to produce up to 50 thousand donuts per day. On the menu, 12 flavors will be offered, including the original Glazed, the company’s flagship, dulce de leche, the chocolate and also the sugar with cinnamon.

The image shows the facade of a donut store, named 'Krispy Kreme' visible. The store has a modern design with brick walls and large windows. There is an outdoor area with tables and chairs, surrounded by plants. In the foreground, a cyclist passes by the store, while two people walk towards the entrance. In the background, there are high buildings and a car parking lot.

Project of the first Krispy Kreme Brazil store, under construction at Avenida Juscelino Kubitschek, in SP –
Disclosure

Another detail is that customers will be able to follow the production of sweets, as the São Paulo unit will be a “theater store”. On site, there will also be a bright warning where “Hot Now” will be written. When it is lit, it means that the original Glazed donuts are being produced.

The United States company, which today offers its donuts in over 40 countries, was born in 1937. Its headquarters is located in the city Charlotte, North Carolina.

The brand coming to Brazil is the result of a partnership with the convenience stores of the Ipiranga AMPM stations, which has over 1,500 retail points throughout all regions of the country.

According to Paulo Calil, president of Krispy Kreme in Brazil, the opening of the first branch should generate about 100 direct jobs at first.

KRISPY KREME BRAZIL

  • Where Av. Presidente Juscelino Kubitschek, 1.065, Vila Nova Conceição, southern region
  • Link: https://www.krispykreme.com/
  • Instagram @br.krispykreme

Source: Folha

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