Nathalia Durval
Hard Rock Cafe will win the first unit in the city of São Paulo. The São Paulo branch will be opened at Itaim Bibi, at 56 of Avenida Cidade Jardim, near the Solar Fábio Prado.
The space will follow the same model as other branches around the world and will have restaurant, bar and brand product store. In addition, items from Brazilian and international artists, such as costumes, will be exposed in the decoration. A small stage will receive shows.
Logo from Hard Rock Cafe, founded in London in the 1970s –
According to those responsible for the address, the works are at the beginning and for now there is no forecast of opening date.
In Brazil, the network already has Hard Rock Cafe units in operation in Curitiba, Gramado, Porto Alegre, Ribeirão Preto and Florianópolis. Other branches are in buildings in Praia Grande, on the coast of São Paulo, and in Itapema, on the coast of Santa Catarina.
The Hard Rock brand started as a restaurant chain in London in 1971. Today, it is present in several countries and operates in the hotel business since 1995. In Brazil, the group arrived in 2015, with a restaurant in Curitiba.
Source: Folha
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