Opinion – Cozinha Bruta: The R$5,950 Easter egg and the 51 million hungry people

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Year in, year out, someone comes to discuss whether it’s worth buying Easter eggs, since chocolate bars are absurdly less expensive (even you, Brutus?).

Year in, year out, factories and confectioners invent fashion to stand out in the ocean of chocolate that overflows at this time. Sometimes they are successful in the endeavor.

This is the case of baker Isabella Suplicy, who announced a R$5,950 egg for Easter 2022 a few days ago.

According to the website of the Cidade Jardim mall, which sells the item, there are about 12 kilos of pure Belgian chocolate from a topzera brand in the pampas.

I’m not going to compare the nearly six-dollar egg with the Garoto chocolate bar. It makes no sense.

The egg in question goes to the same bin as the millionaire bolovo in a luxury hotel in São Paulo. From the apartment with a parking space for the Ferrari in the middle of the room.

It’s the rich Brazilian making riches. It is the jeca elite in its profligate, ostentatious, excluding and tacky parallel universe. From the complete lack of sensitivity or any trace of interest in the outside world.

It is demeaning and even worse when Datafolha finds that 24% of the Brazilian population does not have enough food at home. One in four inhabitants. If we take into account the IBGE projection (why the census, right?), more than 51 million hungry people.

I’m not going to compare the R$5,950 egg with the Garoto chocolate bar. I will compare with other things. It equates to:

  • 5 minimum wages
  • 1500 kg of rice
  • 595 kg of beans
  • 350 kg of chicken gizzards
  • 400 kg of sardines
  • 372 gray blankets
  • 50 brand new tents
  • 5950 meals at the popular Bom Prato restaurant

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