On Thursday, September 25, 2025, UM first performed the Stand Against Bland Day Globally, inviting all its people around the world to take a creative break from the routine and reconnect with their purpose: To create campaigns for our brands, with identity, character and difference.

To a world where the Artificial intelligence and automation threaten to assimilate everything, The real challenge for brands is not the rejection but the indifference of people. At this time of “average”, UM clearly states that He chooses creation with soul, strategic planning with boldness and creative thinking without limits.

This day is the absolute expression of philosophy Stand Against Blendof Mantra that permeates UM culture and shapes the way he works, thinks, evolves and collaborates.

Susan Kingston-Brown, UM’s Global Brand President, stated:

“Stand Against Blend Day is not just a celebration day, it is our philosophy in action. It is the way we work every day: in our creativity, our partnerships and the culture we cultivate. Our people are full of energy, curiosity and creative courage so that our clients receive the most authentic, bold and meaningful strategic thinking that works against monotony. “

In Greece, the Um Greece It celebrated Sab Day with a rich program of actions that combined knowledge, fun, inspiration and expression. From keynotes and panel discussions, to branded games and creative challenges, the team focused on how the difference becomes a vehicle to build Unforgettable brands.

THE Triantaphyllos Mandanis, CEO UM Greece:

“Today we didn’t just take an internal action, we did a creative restart. We stopped to think again, to reconnect with the reason we exist as agency. ”
OR Stand Against Bland Day It’s just the beginning.
A call for constant questioning.
For bold thinking.
For communication with soul.

The Full Color Media It is UM’s proposal to black and white advertising reality. A model of thought that recognizes cultural complexity, the value of emotion and the power of creativity. And Sab Day is his most vibrant example.

For UM, diversity is not a trend.
It’s DNA. It’s fuel. It’s what makes our job … unforgettable.