The In-Season Tournamenta second edition of NBA which resembles a Cup and takes place alongside the Regular Seasonhas started and every group is trying in their own way to advertise it.
And while most emphasized the impressive parquet floors, the Hawks had the brilliant idea to promote their team’s matches in the tournament with a video that caused great reactions.
In the spot in question, the announcement of the match is made in the form of a video on the well-known erotic content platform “OnlyFans”, while a sensual female voice is heard saying “Only Hawks fans know where the real action is, they know what they want to see and where to find it”. Later in the video, the team’s falcon mascot appears, which begins to… stroke itself.
Understandably, the commercial caused an “uproar”, with many blaming them Hawks for the romantic suspicions it leaves. Still, in terms of numbers, we’d probably say how… it caught on, since the video surpassed 40 million views.
Watch the video:
Only Hawks Fans know where the real action is??
??: https://t.co/lbtDNZTrQn pic.twitter.com/k8Kx4QFJDZ
— Atlanta Hawks (@ATLHawks) November 9, 2023
Source: Sport Fm
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