In September 2023 the famous singer Taylor Swift and the player of Kansas Chiefs Travis Kelce announced that they are in a relationship. Since then and until today, the American pop star is often on the court to support the 34-year-old athlete.
Her presence has provided huge exposure but also financial benefits to both the team and the NFL as a whole, since her fans follow her footsteps fanatically. According to Front Office Sports, this love story has variously brought in $331.5 million in revenue. Additional earnings have come from digital and non-print, TV and radio rights, snapshots and social media posts.
The disclosure of their relationship was one of the hottest topics of last year and as it seems her presence on the side of Kelce creates huge profits for the club as well, which qualified for the Super Bowl on February 11 and will face the San Francisco 49ers for the title. Taylor Swift is on tour in Japan from February 7th to 10th, but is expected to travel to Nevada to be with her lover right after it ends.
Taylor Swift is a money maker for the NFL??
(via @FOS) pic.twitter.com/sQMjk7WMj1
— Yahoo Sports (@YahooSports) January 29, 2024
Edited by: Loizos Lainidis
I am currently a news writer for News Bulletin247 where I mostly cover sports news. I have always been interested in writing and it is something I am very passionate about. In my spare time, I enjoy reading and spending time with my family and friends.
