Gabriel Vaquer
The vexatious defeat of the Brazilian team against Argentina 4-1, aired by Globo on Tuesday (25), reached the largest audience of Brazilian television in 2025 and leveraged the prime time of the station.
According to Kantar Ibope audience data, obtained by the column, the match narrated by Luis Roberto with comments from Junior and Roger Flores reached 27 average points with 29 peak in Greater São Paulo. The indices are prior and may change in the consolidated, released on Wednesday (26).
Each point equals 199 thousand viewers in the state capital. At the same time, Record scored 5, SBT got 3 and Band got one. The game was also shown by SporTV, Globo’s sports channel on pay TV, which led in the universe of paid channels with peaks of up to 7 points.
Argentina 4 x 1 Brazil exceeded Corinthians’ elimination against Barcelona (EQU) in Libertadores de America, which had reached 26 points, and took over the highest audience of Brazilian TV this year.
The game grew by 22.7% the audience of the track with rolling ball. In recent weeks, “Mania de you” and BBB 25 have reached 22 points on average.
Globo’s expectation is that, at some point, the remake of “Vale Tudo”, which opens in the nine track on Monday (31), exceeds the brand of Argentina x Brasil. The soap opera will be on the air in October.
Source: Folha
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