Despite the differences between the clubs that are negotiating to form Libra, a new Brazilian club league, some of them are already talking to Grupo Globo about broadcasting rights for the tournament from 2025.
One of those responsible for drafting the statute had a meeting with Paulo Marinho, president of the conglomerate, and discussed the interest in buying Libra games. The current television contract, which has Globo as the buyer, ends in 2024.
The negotiation initiative came from a group that includes São Paulo (Corinthians, Palmeiras, São Paulo, Santos and Red Bull Bragantino), Flamengo and Cruzeiro. Vasco also started to align with them.
There is a willingness to arrange a meeting between the presidents of the teams and the broadcaster’s executives for the coming weeks. The will of the associations is to encourage competition between potential interested companies and maximize value. Although it has revised its strategy of paying a high price for the rights to broadcast sports tournaments, Globo has the maintenance of the Brasileiro (and the new club league) as a priority.
When contacted, Grupo Globo did not respond until the publication of this text.
The talks mark yet another point of division between the 40 teams that make up the A and B series of the current Brazilian Championship in the negotiations for the composition of the league. Several of the other 33 clubs did not subscribe to or were informed of the conversation about the 2025 television contract.
The main issue remains the division of money. This group insists that league resources be shared on a 45-25-30 system. This would mean that 45% would be distributed equally, 25% according to league standings and 30% according to a series of variables such as exposure, broadcast matches and stadium presence.
To interlocutors, leaders of São Paulo and Flamengo say they are willing to carry out the idea of ​​a league independently of the others, with the certainty that later the competitors would join them.
The presidents of these associations, plus Cruzeiro and América-MG, signed the statute that, according to other top hats heard by the Sheet, does not provide for the division of money. That part would be negotiated later.
On the 3rd, at a meeting of the 40 clubs, the document was presented, but everyone was told that the text was ready and should not be discussed. This deeply angered most of the leaders present.
The movement “Football Forte”, which brings together 14 teams, considers that the creation of the league is taking place from the top down. He complains that it is not a negotiation, it is an imposition intended by the clubs in São Paulo plus Flamengo.
The fear is that later these six associations will force to receive more money than the others, if the division is not stipulated in statute.
“Football Forte” is made up of Athletico, Atlético-GO, Atlético-MG, Avai, Ceará, Coritiba, Fluminense, Fortaleza, Goiás, Internacional and Juventude. Its leaders, especially Athletico’s representative, Mario Celso Petraglia, were the ones who most contested the terms of the meeting.
“Football Forte” claims that the distribution of funds raised by the league is 50-25-25.
There is also a division between those who think that all pending issues should be resolved before the league is formally constituted and those who want to make it a concrete fact and settle differences afterwards.
I have worked in the news industry for over 10 years. I have a vast amount of experience in covering health news. I am also an author at News Bulletin 247. I am highly experienced and knowledgeable in this field. I am a hard worker and always deliver quality work. I am a reliable source of information and always provide accurate information.
