Eliomar Araújo de Lima: Digital transformation in the new networked information economy is a challenging journey

Digital transformation, which has been an inspiration for companies in the information economy era, is an expression that acquires multiple meanings, which can mean different audiences in different contexts.

In any case, in order to have any relevance in the corporate context, it is expected that the meaning attributed may be associated with an increase in the chances of professional success. Business is currently undergoing transformations in the midst of a digital revolution.

New corporate requirements and requirements are demanded, from fundamental changes in the way they operate and relate to customers, market agents and employees, to the need to acquire new skills and strategic positions.

In this scenario, the reconstitution of intellectual capital, understood by the work team, structural and clients, is the ‘cornerstone’ to enable the competitive institution.

The main focus is centered on the exponentiality of digitization and the massive use of the internet, which are starting points for the redefinition of business.

Technology and the internet are main themes of institutional development, complemented by technological inducers. Data processing and exponential tools including artificial intelligence, internet of things, cyber security, cloud computing, augmented reality, personal data protection, big data, 5G and industry nexus 4.0 are some examples of innovative developments.

Innovative growth provides new contract models, through assimilated and applied techniques, which may vary according to purpose, model, centrality of digital technologies, operational capacity as a premium to service decisions, large-scale automation and support for operational processes.

Assimilation defines how innovations will be inserted in the different domains and functions of trades.

Technological escalation involves mapping with large collections of already processed and stored data. The first step is to understand what will be the elaborated and improved developments.

Due to these factors, society discusses the interest of organizations in building large data conglomerates to enhance the emergence of windows of opportunity, which emerge from the discoveries of knowledge and insights, increasing the level of demand to remain competitive to the needs of customers.

Managers and business leaders aspire to an increasingly innovative business platform, but they face the lack of basic resources and applications based on simple, accessible, reliable and performance digital technologies, to meet the requirements of new demands and organizational effectiveness.

It is not uncommon to find entities that face difficulties in adapting to the new style of partnering in the new networked information economy or networked economy.

The network economy, boosted by the waves of digital transformation experienced by companies in the last two decades, brings a series of implications that can be perceived in different sectors of economic activity, such as new legal and regulatory compliance requirements arising from the General Protection Law of Personal Data, Law on Access to Information and the Regulatory Framework for the Internet.

The situation is aggravated when firms do not adequately measure their installed capacity and the level of skills needed to produce the desired results, maintaining acceptable performance levels to ensure investment resilience.

However, it remains for investors to learn from the obstacles and chances that lie ahead in this era of the network economy, amidst the tsunami caused by the digital transformation.