Google, Facebook, Twitter and other technology companies must take action against the threat of fake and deep accounts on the platform. Otherwise, you will be heavily fined.
This move is part of the EU’s crackdown on fake news.
On Thursday, the European Commission will announce the latest Code of Conduct on disinformation.
The updated code shows examples of operations such as deepfakes and fake accounts that signers must deal with.
The code was introduced as a voluntary measure in 2018, but it is a regulatory scheme that shares responsibility between regulatory agencies and code signatories.
“The relevant signatories adopt, improve and implement clear policies on fraudulent behaviors and practices based on the latest evidence of behaviors and tactics, techniques and procedures (TTPs) used by harmful actors. I will,” the document states.
This code will also be linked to a strict new EU regulation known as the Digital Services Act (DSA), which was agreed by the 27-country EU earlier this year, with a section on combating disinformation.
What is Deepfake?
Deepfake is a video or image that uses deep learning artificial intelligence to fake something that doesn’t actually exist. They are best known for their use in pornographic videos, fake news, and jokes.
False information can make an event come true that has never happened, put people in a particular situation that they have never experienced, or use people to express what they have never said.
Under the DSA, companies that fail to meet their regulatory obligations can be fined up to 6% of global sales.
After signing the code, the company has six months to take action to resolve the deepfake.
Signatories must also crack down on misinformation-related ads and increase the transparency of political advertising.
“The DSA provides a code of conduct against disinformation, including sanctions that cause serious harm,” Thierry Breton, EU industry director, said in a statement.
Some of the code changes were caused by misinformation about Russia’s invasion of Ukraine.
In March, Facebook removed a deeply faked video of Ukrainian President Volodymyr Zelensky spreading a false statement urging Ukrainians to “cross their arms.”
More recently, Russian President Vladimir Putin used deep faking techniques to “create an illusion of his existence” during an online conference with the Security Council.
Source: Metro
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