What is the UK consumer organisation? He warned about fake paid reviews breaking into major platforms like Facebook, Google and Trustpilot.
What is part of the survey? It found that fake review brokers could easily be used to provide a large number of fraudulent positive reviews to fictitious businesses on all three platforms.
One broker said that it generated almost 16,000 reviews for more than 550 clients worldwide.
“Facebook, Google and Trustpilot have not done enough to shut down the fake review industry that has thrived and profited from misleading reviews over the years,” said RocÃo Concha. Director of Policies and Advocacy.
“Facebook, in particular, shows that it takes a long time to crack down on fake reviews and completely ignores users who want to read real reviews.”
As a result of this survey, all three platforms removed over 1,000 fake reviews.
Earlier this year, the government launched consumer, competitive, digital billing plans to crack down on fake reviews.
In response, a spokeswoman for Facebook’s parent company, Meta, said: “We are investigating a report that has drawn attention.”
“We have spent a lot of time and resources resolving this issue and will continue to do so. Fraudulent and misleading activities, including providing false reviews and transactions, are ours. They are not allowed on the platform.”
Meta required more authentication of accounts that draw attention, adding that security and safety teams are constantly working to prevent this practice.
“Our policy clearly states that reviews must be based on real-world experience and, if a violation of the policy is found, from content removal to account suspension and legal action. We will take immediate action,” a Google spokeswoman said.
Google combines human operators and technology to closely monitor malicious content 24 hours a day.
Users and business owners are encouraged to report suspicious activity. This keeps the information on the map accurate and reliable.
“Most of our reviews are genuine, but our work to stay one step ahead of scammers has never been done. In these cases, our team continues to investigate and remove content and block accounts related to malicious activity.”
The average UK household spends around £900 a year, which is directly influenced by online reviews.
Trustpilot said it is constantly working to take appropriate action against attempts to manipulate reviews on the site, including reviews written by review sellers.
“Over the past 18 months, we’ve introduced new technology that can understand and track complex patterns of potential abuse to identify sellers and buyers of reviews,” a Trustpilot spokeswoman said.
“This allowed us to take legal action against companies that buy fake reviews and work with other social media platforms to remove review sellers.
Additionally, users now have the option to verify their identity on Trustpilot.
Source: Metro
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