Why did one-word tweets temporarily take Twitter by storm?

If you’ve been browsing Twitter over the weekend, you may have come across a one-word tweet from a well-known account.

Seemingly without explanation, organizations like NASA and the Washington Post posted one-word tweets.

“Universe” was a tweet from NASA.

Even the official account of the president of the United States, Joe Biden, got in on the act by tweeting “democracy.”

but why?

It started with Amtrak, the American railroad company. Amtrak just muttered “train” for seemingly no reason.

This may have been a mistake. Enter words in the Tweet field, not the search field. Or it could have been a deliberate strategy to expose something a little less orthodox.

Either way, whoever is on the Amtrak social media team could be getting paid pretty well.

The minimalist tweet caught fire in style, garnering nearly 25,000 retweets in 24 hours and prompting responses from multiple brands and businesses.

The idea of ​​strange tweets being accidentally posted is nothing new.

The most famous example in Britain is, of course, Ed Boll Day.

in the last 10 years, Hashtag #EdBallsDay Dedicated to former Shadow Labor Prime Minister Ball as the internet people flock to create tweets and memes.

On April 28, 2011, Ed Balls was on Twitter trying to find articles about himself by typing his name on the social media app.

But instead of looking up his name, he tweeted it, so the rest of Twitter was quick to react to his social media frenzy.

But with the advent of Twitter’s popular edit button, we may never see a day like Ed Balls again.

Unless a giant company deliberately wants to test it for viral marketing.