Youtubers gain audience with promises of money with ChatGPT

Content creators on Youtube have gotten hundreds of thousands of views by uploading videos with promises of easy money with ChatGPT.

These materials claim to teach how to get investment tips or produce large-scale advertising texts to increase sales, but do not prove that the practices guarantee the promised profit. ChatGPT itself says that it was not designed to generate direct profit, but rather to be a conversational platform.

Some of these channels already have thousands of followers and even managed to increase the number of subscribers with the change in targeting. Other less expressive youtubers also managed to surf the wave.

The titles of the videos mention values ​​such as R$150 or R$500 per day. One, over an hour long, offers a way to raise US$118 (R$609) daily. There are at least six pieces of content with more than 100,000 views with similar headlines.

These content creators are paid for each ad viewed during the playback of their videos – Google says it transfers 55% of what it receives to the collaborator. In addition, they sell other products such as books, courses and paid newsletters.

According to FGV (Getulio Vargas Foundation) marketing professor Carlos Eduardo Lourenço, it is necessary to have common sense on the internet to discern which information is reliable.

“There will always be someone who wants to stand out, the objective is to be relevant, which can lead to abuse, with less tangible promises”, says Lourenço. He adds that videos can have useful insights for content creation, as ChatGPT is a powerful language tool.

According to the expert, those who manage to go beyond everyday use and create solutions based on the OpenAI robot should earn a lot.

Entrepreneur Thiago Santos da Hora, 22, offered BRL 150 a day. The strategy presented by the youtuber consists of selling online courses on the Kiwify platform.

After showing that weight loss courses were on the rise in this marketplace, Thiago da Hora teaches how to write healthy recipes with the help of ChatGPT. The text is styled on the Canva platform to take the form of an ebook — the sale of this product would generate revenue.

This video has 69 thousand views.

In another video, with 170,000 views, Thiago teaches how to make texts in ChatGPT to resell products on sale at Shopee on social networks.

Asked by SheetChatGPT states that it cannot guarantee a specific conversion rate for the advertising content it produces —which prevents estimating what the return in profit of the aforementioned activities would be.

Sought after, the businessman says he runs stores without stock, a school of “infoproducts” (materials that only exist in digital media, such as an ebook), a marketing agency and receives sponsorships from brands. According to his presentation on his own website, he makes millions with his business.

Since he started producing videos about ChatGPT, Thiago da Hora estimates that demand for his services has increased by around 40%. In March, it will offer a 48-hour immersion, the cheapest ticket for which costs BRL 497.

YouTuber and designer Rob Boliver, 34, also shows his audience how to use ChatGPT to produce advertising products to earn money. His eponymous channel already worked with content about design tools, such as Canva.

He, however, considers it too early to estimate how much it is possible to earn with the OpenAI robot. “I’m still gathering data to get information about ChatGPT billing to my audience,” he says.

Boliver offers a course on design with artificial intelligence for BRL 397, publicized in its videos on Youtube.

Another approach presented on Youtube is to use the chatbot to get investment tips, although the author of the advice himself, Lucas Amendola, from the “Investidor 4.20” channel, warns that the OpenAI robot refuses to analyze the financial market.

To get around the restriction, it would be necessary to ask for “five dividend stock ideas”. The ChatBot would then have returned a list of actions.

“In artificial intelligence, emotion is not involved. That is where the keyword comes in, because emotions end up disturbing traders a lot”, says Amendola.

The report asked the question indicated in the video and received practical tips from ChatGPT on how to look for a professional financial analyst, not a list of stocks. Amendola was contacted by email but did not respond as of this writing.

ChatGPT, however, complied with the request to name five companies listed on the Ibovespa index that it considers reliable, despite having warned that companies’ reliability indexes vary over time. The result was not much different from a Google search.

The owner of the Investidor 4.20 channel also sells a package of investment content, focusing on crypto assets, for BRL 598.90.