At least 30 million people in 100 countries (outside the European Union) have subscribed to META’s Threads – Twitter’s awe-inspiring rival – since the new platform went live on Wednesday.

“So go ahead, Welcome to Threads,” Mark Zuckerberg wrote on his Threads account, receiving thousands of “likes” in minutes as feedback of user acceptance.

With services similar – but more expanded – to those of Musk’s “ditched” Twitter, “Threads” seem to seriously threaten “tweets”.

Hey, some lawsuits that will fall…

Faced with the looming threat, Twitter threatens to sue Meta over Threads for intellectual property theft and “systematic, willful and unlawful misappropriation of trade secrets”.

In fact, he claims that Zuckerberg created the new platform by hiring “dozens of former Twitter employees” who had access to confidential information.

A lawyer for X Corp, which owns Twitter, said it “requires Meta to take immediate action to stop using any Twitter trade secrets or other highly confidential information and reserves all rights, including but not limited to the right to ask remedies and injunctive relief without further notice to prevent any further retention, disclosure or use of his intellectual property by Meta.”

Twitter’s lawyers also describe Threads as a “copycat app,” and Meta is warned that it “violates both (US) state and federal law.”

For now, however, the 30 million Threads subscriptions – while indicative of a positive trend – are still a long way from Twitter’s over 300 million users.

However, this may change when “Threads” start working in the EU as well.

Meta has chosen to wait before offering Threads to residents of the European Union in order to clarify the implications for the company and its products of the new Digital Markets Regulation (DMA) that came into force at the beginning of May.

The DMA aims to impose specific rules on large Internet companies, especially Meta, to avoid anti-competitive practices.