The market for digital games it is not a game as its turnover is higher than Hollywood, and after the acquisition of Activision and Zenimax Media, Sony found itself “on the ropes” in terms of game titles that will probably be exclusive to the Xbox console. The Japanese giant Sony’s counterattack for the PS4 and PS5 consoles came with the acquisition of the Bungie game production studio (creator of the iconic Halo and Destiniy franchises) for $ 3.6 billion.
Sony has announced that Bungie will help it “reach billions of players”. Halo is one of the iconic games that contributed to Microsoft’s Xbox popularity.
“This is an important step in our strategy to expand the reach of the PlayStation to a much wider audience,” said Jim Ryan, President and CEO of Sony Interactive Entertainment (SIE).
“We understand how vital the Bungie community is to the studio and we look forward to supporting them as they remain independent and continue to grow,” he said.
In 2000, Microsoft bought Bungie and the game Halo: Combat Evolved was made Exclusive title for Xbox. Halo has sold millions of copies, helping to spread the Xbox to users.
In 2007, Bungie split from Microsoft to become an independent enterprise. Microsoft, however, retained the golden intellectual property of the Halo franchise. Bungie, based in Washington state, has more than 900 employees.
Under the Sony agreement, Bungie will have an independent operation, and will continue to create its own games after the acquisition is completed.
Earlier this month, Microsoft unveiled plans to buy video game giant Activision Blizzard for $ 68.7 billion, the largest deal ever made in the gaming market.
Bungie has limitless potential to unite friends around the world.
We have found a partner in PlayStation that shares our dream and is committed to accelerating our creative vision of building generation-spanning entertainment.
Our journey begins today.https: //t.co/PLuVn48zdy pic.twitter.com/kAhRbAg3vD
– Bungie (@Bungie) January 31, 2022
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Skai
I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
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